The Latest Photography Equipment Announcements from Photokina

So far in 2016, we have already seen a considerable amount of new products being launched by the big name brands such as the Fujifilm X-T2, Hasselblad X1D, Nikon’s D5 and D500 plus the much anticipated EOS 5D Mark IV from Canon and its stablemate the EOS-1D X Mark II. With this much activity, it was difficult to predict what kit would be new at the bi-annual Photokina event in Cologne, Germany. We’re not disappointed as 2016 continues to deliver new technologies into the world of photography.

Let’s take a closer look at what’s new from Photokina 2016.

Fujifilm GFX

Delivering the highest quality imagery ever from Fujifilm, the GFX 50S brings a brand new mirrorless technology to medium format. Here’s the key points:

fujifilm-gfx-cameraG Format mount
43,8 x 32.9mm sensor
51.4 megapixels
X-Processor Pro image processing
Removable electronic viewfinder
Supports tethered shooting

The GFX brings Fuji’s famous colour reproduction to a high level and is ideal for photographers shooting commercial, fashion and landscapes. The camera unit is also more compact and lighter than existing medium format cameras.

Fujifilm G Mount Lenses

To complement the Fujifilm GFX, a new lineup of lenses has been announced – named the G Mount. the G Mount series features an aperture ring and has the short flange back distance of just 26.7mm to shorten the back focus distance as much as possible. This prevents vignetting to achieve edge-to-edge sharpness of the world’s highest level. 6 lenses launching are:

GF63mmF2.8 R WR
GF32-64mmF4 R LM WR
GF120mmF4 Macro R LM OIS WR
GF110mmF2 R LM WR
GF23mmF4 R LM WR
GF45mmF2.8 R WR

Sony a99 II

Sony’s latest addition to the alpha range is the Sony a99 II which delivers fast continuous shooting and a new auto focus tracking mechanism – Hybrid Phase Detection AF. During continuous shooting at up to 12fps, AF tracking captures motion nearly invisible to human eyes. The a99 II also features 4K movie functions.

Quick points:

sony-a99-ii-camera42.4 megapixel Exmor R CMOS sensor
Bionz X image processor
79 Hybrid Cross AF points
12 fps
A mount lenses
5 axis compensation image stabilisation

The back-illuminated CMOS sensor that delivers high-resolution image while providing high sensitivity, minimised noise, and wide dynamic range. The a99 II’s wide standard ISO range 100-25600 is expandable to even wider ISO 50-102400.

New lenses from Sigma

Sigma has announced 3 new lenses at Photokina this year:

Image courtesy of Sigma France.
Image courtesy of Sigma France.

The 12-24mm F4 DG HSM Art lens is an ultra-wide angle zoom pioneer with minimal distortion through use of low-dispersion glass. Will be available in Canon and Nikon mounts.

A 500mm F4 DG OS HSM Sports lens with enhanced dust and splash-proof construction featuring Sigma’s Hyper Sonic Motor, optical stabiliser system and AF function switch.

Sigma 85mm F1.4 DG HSM Art lens completes the recent additions to Sigma’s lens line-up. Ideal for portraiture, delivering beautiful bokeh at a precise level. The 85mm F1.4 DG HSM Art lens is also available for Canon and Nikon mounts.

Profoto Pro-10

901010-profoto-pro-10-2400-ws-product-portrait-angled-hr-small-webProfoto introduce the world’s fastest flash – the Pro-10. A blend of speed (flash duration of 1/80,000 second) and power (2400Ws) will capture your shot in a decisive freeze-frame. The recycling time is equally impressive at 0.02-0.7 seconds. The Profoto Pro-10 incorporates Profoto’s patented HSS – High Speed Sync.


Recycling time 0.02-0.7s (quick burst up to 50 flashes per second)
Built in AirTTL
High Speed Sync up to 1/8,000s
Weighs 13.2 kg (29.8 lbs)

Hasselblad X1D 4116 Edition

x1d-anniversary-editionAll the features of the recently launched Hasselblad X1D in a special edition all-black camera body.

Weighing just 725g, the 4116 Edition will come with an XCD 45mm lens, leather handstrap, extended warranty encased in a unique 4116 Edition box. The camera itself features HD video and wifi.



Manfrotto Befree Live

manfrotto-befree-liveA new tripod from Manfrotto for videographers that need stability in a light and compact format. Easy to carry and sturdy enough for DSLRs and small camcorders it will hold a payload up to 4kg, you can even host a generous sized lens.

The Befree Live is so compact that it fits into backpacks and carry-on luggage thanks to its unique folding mechanism that goes around the head and sliding plate. Weighing 1800g, when folded it’s a mere 40cm in length!


SanDisk 1TB SDXC Memory Card

sandiskThe Photokina announcement everybody’s talking about! It’s pretty much double the size of the largest card currently available and has more space than the average laptop, but SanDisk have taken the plunge and announced a 1TB SDXC memory card. It’s not going to be for everyone and perhaps not for pure stills photographers, but with the increase in 4K video capability in the most recently announced cameras from Canon, Nikon, Fujifilm and Sony – there is without a doubt a need for large capacity storage.

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