Building on Success. Introducing The Canon EOS 5D Mark IV

The wait is over. Professional photographers, enthusiasts and everyone in between have been waiting four years for Canon to announce the EOS 5D Mark IV. The 5D series has always been the go-to tool for photographers: 15 of the 45 winners of the 2016 World Press Photo contest used 5D Mark IIIs (the second most popular camera was the EOS 1D X, with 6). Canon is definitely continuing this tradition with the 5D Mark IV, the most powerful and versatile DSLR Canon has ever released.

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Let’s start with a bit of history. In 2005 Canon introduced the EOS 5D, the first full frame camera without a built-in vertical grip, making it an instant hit with working professionals looking for full frame quality in a compact body. Then in 2009 Canon redefined what we expect from a digital camera, adding 1080p video to a DSLR for the first time in the incredibly successful 5D Mark II. In 2012 the Mark III refined and built on those same features, improving image quality, autofocus, and speed all around.

CanoSample-Lorenzo-Agius-03n is positioning the 5D Mark IV as their best all-around camera. If you need blazing fast speed, the EOS-1D X Mark II is for you. If resolution is your priority, the 5DS and 5DS R cameras are for you. The 5D Mark IV is for everyone else. The Canon EOS 5D Mark IV is the perfect camera for a wedding photographer, able to easily move from shooting stunning formal portraits to a dimly lit procession down the aisle. The 5D Mark IV is for the travel photographer shooting stunning landscape shots in the morning and capturing the vibrant night life in the evening. Sports photographers, photojournalists, documentarians, portrait photographers, artists and more will all love this camera.

1231-canon-jackson-blog-image5Canon’s EOS 5D Mark IV has again raised the bar, giving photographers and videographers of all flavours the tools they need to succeed. Before diving into the details, here’s a brief list of what’s new:

 

  • 30 megapixels (up from 22)Sample_Image_Sarah_Ascough_03
  • 4K video (up from 1080p)
  • 7 frames per second (up from 6)
  • 32,000 native ISO (up from 25,600)
  • Faster autofocus
  • Built in GPS
  • Built in Wifi
  • Can embed IPTC data into images
  • Higher resolution LCD monitor
  • Touchscreen interface
  • 10% lighter
  • New dual pixel technology

Sample-Lorenzo-Agius-04So what features in particular are we excited about? Both the photo and video resolutions are a big step up from the Mark III. The amount of metadata you can add to your photos and then transmit embedded in the photos via wifi is impressive: it’s easy to imagine a wire photographer adding captions and location information to images as they are shot and then instantly distributing them to news agencies. While the autofocus system is similar (the same number of points), Canon has promised that it is noticeably faster thanks to the new Digic 6+ processor. The touchscreen is a charm; we quickly moved away from using buttons for the menu and just using the screen, plus choosing where to focus by tapping the screen while shooting a movie feels like living in the future, even if it is a feature we are used to from iPhones. Canon has also heightened the weather sealing and – surprisingly – made the camera about 10% lighter, both welcome additions to photographers out in the field.

1231-canon-jackson-blog-image2Dual Pixel RAW files may end up being one of the most talked about and surprising new features of the 5D Mark IV. The details get complicated fast, but basically the Mark IV can measure the slight difference in parallax between the left and right sides of each pixel and then use this information when editing the files later. When the feature is turned on this data will be saved to your RAW files, increasingSample-Paolo-Pellegrin-14[1] the file size. When you open these files in Canon’s RAW editing software, Digital Photo Professional, you’ll see a few new options that have never existed before: micro-adjustment tools for very slightly altering the sharpest point in the image or moving bokeh back and forth. It’s a very new technology, a DSLR first, and we are very interested to see what photographers make of it.

Sample-Ulla-Lohmann-21So! We were very excited to see the new camera and get a chance to try out some of the new features. We are sure you’ll love the Canon EOS 5D Mark IV and we definitely recommend a camera test drive in person. In the next few weeks we’ll have cameras available to try in Calumet locations across the UK. It’s a stunning camera, and one I’m sure we’ll see become a critical piece of kit for thousands of photographers and videographers.

 

 

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