The Importance of Photographic Printing

The Digital revolution has been a remarkable transition, long gone are the days of analogue. Digital has many advantages, it enables us to learn faster, and gives us technological opportunities that we could have only wished for in the days of film. New styles of photography have emerged and no doubt the digital shift has been a positive one.

Yet it is is of vital importance to keep one area of “analogue photography” alive, that being the ‘physical print’. More and more, I value the presence of a tactile image, one you can hold, bend and tear. Printing is a crucial factor in the success of many photography businesses and if you wish to develop yourself as an artist printing is the best way to grow.

Epson SureColor SC-P800 A2 Printer Prints Rory Lewis Photographer
Epson SureColor SC-P800 A2 Printer Prints Rory Lewis Photographer

An art form in itself, printing is the most effective way to show and sell your work, adding value to your product. Print is also, in my own personal opinion the best way to backup your work, there is always the risk of data being lost and storage devices can quickly go out of date. Prints can stand the test of time, and physical prints will always be there.

A print doesn’t need to be enjoyed on a screen, when looking at a printed picture there are no distractions, no icons bouncing up and down or Facebook notifications popping up. I enjoy presenting prints to clients, framing and mounting them, it is something that can be physically enjoyed.  If you want to connect with your viewer, then  print is the strongest method.

 

Epson SureColor SC-P800 A2 Printer
Epson SureColor SC-P800 A2 Printer

By far the best printers in the opinion of this Blogger are the SureColor range of Epson Printers. I recently invested in the Epson SureColor SC-P800 (£974.00) (Calumet Photographic) which has enabled me to become a full service photographer, being able to offer everything from the photoshoot to print sales. Helping clients to preserve their memories and guarantee them to last a lifetime.

 

The SureColor range of Epson Printers present the professional photographer with superior quality prints, using the new UltraChrome HD Ink Cartridge, offering vivid colours and the deepest blacks, the colour is true to the image you see on screen. The printer also offers A2 roll paper printing, enabling you to print panoramic images. With WIFI Printing capability, you can place the printer anywhere in your studio or office which is ideal due to its large size. The SC-P800 was built with the professional photographer in mind. With exceptional print quality, and the quality of materials used, I have no hesitation in recommending it to any photographer demanding the highest quality in photographic printing.

Print & Pay Station Calumet Drummond Street, London.
Print & Pay Station Calumet Drummond Street, London.

Calumet Photographic has made it even easier and more affordable to print your work by opening up an Epson print & pay station at their Flagship Store Drummond Street, London. Using all the latest Epson Print Technology, customers including professional photographers, artists wanting to print limited edition prints, or anybody wanting to print an image can take advantage of the new dedicated area within the store.  Large format prints from A2/13ʺ through to A1/24ʺ can be printed on a choice of media including Epson Traditional Photo Paper or Epson Canvas, or they can scan their original image to print using the latest Epson Perfection V750 Pro high-quality scanner. The Calumet store staff are trained on the latest Epson equipment including the new SureColor SC-P600 A3+ printer and the SureLab D700 printer, and are on hand to help customers make the right choice.

Hahnemühle Baryta FB 350gsm Mexican Ambassador to UK Rory Lewis Photographer
Hahnemühle Baryta FB 350gsm Mexican Ambassador to UK Rory Lewis Photographer

Their are many printer papers to choose from, it can be a minefield finding the best paper and it can be process of trial and error. Above all my favourite is Hahnemühle Baryta FB 350gsm  which has a great feel, weight, and the light from the gloss brightness is beautiful. I favour Hahnemühle papers as they delivery highest archival quality for my clients. 

Printing is a skill that all photographers must learn, I hope this article has proven helpful. I can’t express the feeling that I have once a photograph is printed and mounted. Creating something of beauty rather than the digital perspective of viewing my work on screen. I often think back to old movies when you see old attics, full of interesting things, I hope one day when my children’s children rifle through the attic they will find some beautiful prints of my work. Printing does make you nostalgic.

 

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